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The concept

The supermarket turnover of frozen meat in the Netherlands has shown a rapid growth since 1994. As a specialist in portioned frozen meat, Diviande plays a leading role in this regard. Consumers are pleased with the products, are pleasantly surprised about the quality and find the separately packaged single portions ideal. No wonder then that the demand for Diviande products continues to increase.

The Diviande retail concept can be summarised as follows:
  • Ready-to-use meat

  • Luxury selection

  • Professionally frozen at the moment of peak quality

  • Accurately portioned

  • Vacuum packed per portion

  • Several portions luxuriously packaged in a full-colour consumer box